Companies to Blend Videogame and Social Game Megahits
“Professor Layton” and “Royale” for Partners’ First Joint Offering

TOKYO, JAPANJune 21, 2011 – DeNA Co., Ltd. and leading Japanese game developer LEVEL-5 Inc., have forged a comprehensive global business alliance to develop games for DeNA’s mobile social games platform, Mobage (pronounced “mo-ba-geh”).  The companies’ first offering will be a jointly developed title, Professor Layton Royale, based on LEVEL-5’s internationally popular Professor Layton videogame series and DeNA’s flagship Royale social game series.  Professor Layton Royale initially will launch on Mobage in Japan, before rolling out to players worldwide.

The Japanese-language version of Professor Layton Royale is scheduled to become available in Japan this Fall, first for feature phones, then smartphones.  DeNA and LEVEL-5 will also soon provide localized versions to international users on the highly anticipated global Mobage service.  The adventure RPG title will be free-to-play with optional paid virtual items.

LEVEL-5’s Professor Layton is one of the world’s most popular adventure game series, having shipped more than 12 million units around the world.  Kaito Royale, the most popular title in DeNA’s Royale series, already has more than 10 million players in Japan.   With Professor Layton Royale, the companies hope to bring together the franchises’ huge combined fan base and delight many Mobage players.

DeNA and LEVEL-5’s partnership will be a long-term strategic alliance to adapt popular videogame titles to social games.  The two companies will leverage mutual strengths to design and develop new games deployed with new business models to expanded audiences.

About DeNA

DeNA Co., Ltd. is a world-leading Web service company that operates the Mobage social gaming platform, social networking services and e-commerce websites. Drawing on its extensive community base and rapidly expanding developer line-up, Mobage currently serves over 28 million users in Japan with more than 1,000 game titles for smartphones, feature phones and PCs. The company generated annual sales of more than 1.3 billion U.S. dollars in fiscal year ended March 2011. To expand the Mobage platform globally, DeNA is building a presence in the US, Europe and in China. DeNA is listed on the Tokyo stock exchange (2432). For more information, please visit http://www.dena.jp/en.

 

About LEVEL-5

LEVEL-5 Inc. plans, develops, and publishes videogame software in Japan. The company’s flagship Professor Layton series has shipped over 12 million units worldwide, while the mega-hit INAZUMA ELEVEN series has shipped 3.15 million units in Japan alone. In 2010, the company released Ninokuni* (Nintendo DS™ version), developed in collaboration with the academy award winning Studio Ghibli. On June 16, 2011, the company released their latest title, The Little Battlers*. With game-making at its heart, LEVEL-5 Inc. continues to extend its passion to a variety of outlets as a multi-faceted entertainment provider.

More information on LEVEL-5 Inc. can be found at http://www.level5.co.jp/.

*Tentative title.


Media Contacts

DeNA Co., Ltd. (Japan)
Tomoyuki Akiyama
pr@dena.jp
Tel: +81-3-5304-1732

LEVEL-5 Inc. (Japan)
kouhoumedia@level5.co.jp

DeNA Global, Inc. (US)
Sibel Sunar
pr@denaglobal.com
Tel: +1-323-309-7094

LEVEL-5 International America Inc. (US)
Contact@level5ia.com